YouTube is now way more popular than Netflix and Disney Plus on smart TVs –here’s how they compare

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Competitors in the Paris Olympics weren’t the only ones breaking records last month – streaming services were setting PBs, too. And the standout star on smart TVs was YouTube, which is now comfortably eclipsing the likes of Netflix according to a fascinating new report.

Nielsen’s The Gauge tracks viewing across all key platforms in the US on TV screens (smartphones, tablets and laptops aren’t included). In July, streaming TV accounted for a record-breaking 41.4% of all TV viewing, breaking the previous record that had just been set this June. But the more interesting stats are how this breaks down among YouTube, Netflix, Prime Video and more.



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