Workers feel “trapped” with poor CRM tools, want an AI upgrade

• Businesses want simpler CRM with advanced ROI, report claims
• Fewer than one in three are satisfied with their existing CRM
• But more than half are worried about disruptions when changing

A new report has revealed many employees are unhappy with their existing CRM software, which they often find outdated and ineffective.

The survey of companies across the UK and North America by Workbooks found three in five (62%) workers want to change their CRM, however many are concerned about the associated cost, disruption and complexities of moving to a new system.