Twitch is ending its pandemic-era Prime Video watch parties

If you’re one of the — apparently few — remaining people still doing watch parties now that the pandemic lockdowns are way behind us, we’re sorry to say that watching Prime Video shows with your pals on Twitch will no longer be an option soon. The Amazon subsidiary is removing the Prime Video Watch Party feature from its online streaming platform on April 2, almost four years after it became available to all of its users. Twitch introduced the feature in a closed beta test back in 2019 and then rolled it out to US streamers in 2020, shortly after the world pretty much shut down due to the COVID-19 pandemic.

You might have used watch parties as a way to connect with other people those days, so that you could still be together even if you couldn’t be at the same place. It may have been a godsend if you’d spent those lockdowns alone and may have helped you get through some really tough, isolating days. According to Variety, almost one-fifth of adults in the US had participated in a virtual co-viewing experience back in 2020. But your habits may have changed after the lockdowns had lifted. You may no longer be using that Peloton bike and home gym setup… and you may no longer be hosting or attending watch parties as often anymore, or at all. Not when you can go to the gym or go to actual theaters with friends.

In Twitch’s announcement, it said that the feature’s usage on its platform has “declined over the years.” Instead of thinking of ways on how to make it more appealing, the company has decided to remove it altogether and to invest its resources in other features.