Turns out you can give away 6.6 million copies of your game, add a price later, and still sell 2.2 million more in just 2 months

The viral co-op horror game Content Warning is seeing continued success two months after it launched with a 24-hour free giveaway period.

We’ve known since shortly after launch that Content Warning managed to score around 6 million downloads from the 24 hours it was free, but now we know that, two months later, it’s managed to sell an additional 2.2 million copies at or near full price. This comes from an announcement from the game’s official Twitter account, in which it’s revealed 8.8 million people own the game; 6.6 million from the first 24 hours and 2.2 million in the two months since it’s been a paid game.