Event organizers and the people they’re selling tickets to have common enemies — corporate ticket-sellers with their huge fees, and unprincipled scalpers who excel at ripping people off. In the end, no matter how great the event was, the fans and the organizers both end up getting the shaft. The best solution for keeping Big Ticket and their scalper pals out of the picture is Ticket Fairy, the all-in-one tech solution that takes care of the artists, the organizers, and the fans.
TechCrunch calls Ticket Fairy “tech’s best hope against TicketMaster,” and that’s a pretty neat summation of a platform that simultaneously increases ticket sales, lowers the marketing costs that almost always get passed down to consumers, and protects fans from scalping and other malicious third-party resale scams.
Where Does the Money Go?
The founders of Ticket Fairy were asking themselves that very question in 2011 after a decade of producing underground music events. They found themselves with the same issues as organizers everywhere — their costs were enormous and their profit was low or nonexistent regardless of how well their events did.
Why? Because massive marketing costs took their revenue per ticket down dramatically, and they were being undercut by fraud and scalping. So rather than do what most promoters do, which is to pass on those huge overhead costs to their customers, they went out and created Ticket Fairy — an all-in-one tech platform that increases ticket sales, lowers marketing costs, and even rewards fans for viral marketing with partial or even full refunds for referrals.
Promotion Made Easy
When the organizers of an event, whether it’s an intimate small show or a massive festival, aren’t beholden to giant corporate ticket providers and marketers, they’re able to keep prices low while still turning a larger profit for themselves. Ticket Fairy brings the fans in on the marketing by turning them into promoters and rewarding them for their word-of-mouth efforts. Viral marketing like this outperforms paid ad spending by a factor of 30x, and makes sales reports and other valuable insights back-end information easy to compile for promoting future events.
Ticket Fairy integrates with powerful platforms like Hive, Zapier, and Mailchimp to help organizers crunch numbers, automate their workflows, and get the word out for their next big show. It’s the ultimate tool for streamlining event management, and offers round-the-clock support for both organizers and ticket buyers. TicketMaster and scalpers may seem like an unbeatable force, but when organizers fight back with Ticket Fairy, everyone wins.
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