The US government is right about Apple’s incredible market power, here’s what you need to know

Estimated read time 7 min read


The smartphone market is not competitive. Whether or not Apple holds an anti-competitive monopoly is a matter for the courts to decide, but it seems clear that the smartphone market is designed to lock buyers into one brand, and that is bad for everyone. 

Take a look at the list of the best phones published by many tech websites, like CNET. There is usually a best iPhone and a best Android phone, and never the two shall meet. Our own TechRadar list of the best phones you can buy in the US includes a best overall phone, but we may not bother with that superlative for much longer. 

After all, if you have an iPhone now and you come to our list of best phones, would you really consider switching to a Samsung phone just because I said it was the best? Would you drop-kick your Apple Watch and your Apple AirPods Pro and trade in your iPhone 14 Pro Max for a Galaxy S24 Ultra? Probably not.

Samsung Galaxy S24 Ultra in front of Galaxy S23 Ultra

Apple doesn’t want your Samsung phones, switcher! (Image credit: Philip Berne / Future)

Apple doesn’t think anybody is switching, that’s for sure. If you try to buy a new Apple iPhone 15 Pro and trade in your old Samsung phone, the latest Samsung phone that Apple includes on its drop-down trade-in list is the Galaxy S22 Ultra 5G. That phone is two years old. Apple hasn’t felt the need to update its trade-in list for two years. There is not a single Galaxy Z Fold or Galaxy Z Flip on Apple’s list, not even the Galaxy S23 Ultra.

Measuring competition in the US smartphone market



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