The king of noise-cancelling earbuds is back: Meet Bose’s all-new AirPods 4 rivals with an 8.5-hour runtime

Estimated read time 4 min read


Just ahead of Apple’s AirPods 4 hitting shelves on Friday, September 20, 2024, Bose is unveiling a new pair of earbuds priced identically at $179 / £ 179. Unlike AirPods 4 with noise cancelling, the new Bose QuietComfort Earbuds have ear-tips that seal off your ears and pair that feature with a promised long runtime and strong active noise cancellation.

First, a quick history lesson, though. While these do have the name Bose QuietComfort Earbuds, they are not a new generation of the QuietComfort Earbuds Ultra or an update on our pick for Best ANC, the QCE2, which is sadly no longer officially sold by the brand. These new QuietComfort Earbuds have a more mid-range price and are likely the spiritual successor to the Sport Earbuds from years past.

Furthermore, these are the entry points to the Bose earbud lineup under the $299 Ultra Open Earbuds or $299 QuietComfort Ultra Earbuds. These will be most similar to the latter with a slightly oversized look and a design that incorporates ear-tips. Now, if Bose’s mid-range QuietComfort Earbuds have already sold you, they are up for order now, but ahead, we’re breaking down what is new.

Bose QuietComfort Earbuds in case

(Image credit: Bose)

While the Bose QuietComfort Earbuds are priced in line with Apple’s AirPods 4, these earbuds take a different approach entirely. Starting with the design, Bose sticks with a slightly oversized look that will protrude from the ear and let you proudly display your color choice. You can pick between Black, White Smoke, or Chilled Lilac. With silicone ear-tips and a stability band, the QuietComfort Earbuds are decidedly not open-ear and aim for a full seal with your ear canal. 



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