Last December, when the traditional knowledge and techniques of making Japanese sake with kōji mold were added to UNESCO’s Intangible Cultural Heritage list, the organization noted that sake is “viewed as a sacred gift from deities.” It wasn’t just a turn of phrase. In Japan the origin of sake is deeply rooted in mythology and relationships with kami, Japanese gods. Perhaps nowhere in Japan is this reverence felt more deeply than in Izumo in Shimane Prefecture, where ancient tales name it as the birthplace of doburuku (raw, unfiltered) sake.
Japan’s oldest historical record, the 8th-century Kojiki, recounts a story that suggests the presence of an advanced brewing technique in ancient Izumo. The story says that the region was being terrorized by Yamata-no-orochi, a dragon with eight heads and eight tails, until the storm god Susanoo-no-Mikoto — brother of the sun goddess Amaterasu, the highest deity in Japanese mythology — slayed the dragon by getting it drunk on eight buckets of sake (or, “thick wine of eight-fold brewings”). Also a cornerstone of Izumo’s cultural and brewing heritage is the Kamiari Festival held at Izumo Taisha, believed to be Japan’s oldest shrine. Each year, all of the Japanese gods convene in Izumo during the 10th month of the old lunar calendar, which is known as Kan-na-dzuki (“the month without gods”) everywhere in Japan, except for Izumo where it’s called Kami-ari-dzuki (“the month with gods”). Local brewers offer sake to the gods during their stay, but some enjoy drinking it so much that they linger in town well beyond the festival. Try a sip of Izumo sake, made with mineral-rich water from the Chugoku mountains and rice cultivated in the region’s mild climate, and you’ll understand why.
The Shinkansen bullet train doesn’t reach Izumo, which lies on the west coast of Honshu, so it requires just a little more time and effort to get here. But UNESCO’s designation offers a timely reason to go off the beaten path to explore sake culture beyond Japan’s tourist spots. While the more-trafficked Hyogo and Nara prefectures both claim to be the birthplace of modern sake making, it’s in Shimane that you can connect to its ancient roots. Here’s where:
Saka Shrine
Make your first stop at the Saka Shrine, which enshrines Kusunokami, the god of sake brewing, and is said to be the origin of the word “sake.” In fall, you’ll find local toji (master brewers) making their way to the shrine to pray for the upcoming brewing season. Since home brewing was outlawed in 1899, the shrine is one of the few places permitted to produce doburuku sake, which it treats visitors to during the Doburoku Matsuri festival, held every year on October 13.
Fuji Shuzo
Stop in for a tasting at Fuji Shuzo, a short walk from Izumoshi train station. The sake brewery is overseen by the fourth-generation toji, Toshiaki Imaoka who says that he’s “proud that sake was born in Izumo.” With respect to its spiritual connections, Imaoka is determined to maintain the purity of his sake by using labor-intensive traditional techniques, including, at the final stage, slowly pressing the sake in handmade wooden tanks to ensure its gentle extraction and retention of flavor.
The Cliff
You’ll find a bottle of Fuji Shuzo’s semi-dry Junmai in each of the eight rooms at IZUMO Hotel The Cliff, which opened in 2023 and is carved into the side of a cliff overlooking the Sea of Japan. Watch the sunset from your open-air hot tub then head upstairs to GARB Cliff Terrace Izumo where local sake complements kaiseki meals prepared using Shimane ingredients. The restaurant is part of a local revitalization project focused on attracting visitors and new residents through expanded culinary offerings.
Sake Mochida Honten
Squeezed between Lake Shinji and the Sea of Japan, Momen Kaido (the Cotton Road) is an atmospheric district filled with preserved kura (traditional Japanese storehouses) and merchant homes. In a brewery dating from 1877, Sake Mochida Honten offers tours and tastings of its products, including Yamasan Masamune Junmai Ginjo, brewed from Sakanishiki, a richly flavored sake rice developed in Shimae Prefecture and named for Saka Shrine. You can also grab a bottle of specially blended bath sake for pouring into the tub back home.
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