Take-Two CEO says AI users who think they “can push a button and say, ‘Create the next GTA 6′” are completely wrong: “The big creative leaps forward will be generated by humans”

Some people think generative AI is the path to unlimited consumption, believing we can simply ask a robot to make a great work of art in seconds and that’ll be that. The CEO of GTA 6 publisher Take-Two, Strauss Zelnick, thinks differently.

“Those who think you can push a button and say: ‘Create the next GTA 6 and make it bigger and better, here’s all the code and the marketing plan,’ you’re not going to get anything you can work with,” he says in a chapter of The Creative Entrepreneur, a book by Carolyn Dailey containing interviews with several “inspiring entrepreneurs.”