Take-Two boss says the Borderlands movie “was indeed disappointing,” but it still helped sell some Borderlands games

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After the tremendous critical and commercial flop of the Borderlands movie, even Take-Two CEO Strauss Zelnick agrees that the film was “disappointing.” But hey, he reckons, at least it helped sell some old Borderlands games.

“We have selectively licensed intellectual properties,” Zelnick tells Variety. “As you know, we have a deal pending on Bioshock for example. And while the Borderlands movie was indeed disappointing, it was good for our catalog sales of Borderlands titles. So we would prefer to have a huge hit. As you know, we didn’t have a financial exposure to the negative. So we are selective for exactly the reason that you just cannot control these outcomes. And we prefer to control our own destiny. However, we still will license selectively.”



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