Super Smash Bros. creator says instead of making more “Americanized works,” Japanese devs should “seek the uniqueness and fun of Japanese games”

Masahiro Sakurai, the legendary mind behind Super Smash Bros. Ultimate and the beloved 25-year-old series behind it, thinks developers in Japan should focus on creating more games “that Japanese people like” after a shift to “Americanized works.”

Speaking in a recent interview with Entax reported by Automaton, Sakurai explains what he thinks the Japanese gaming industry should do in the future to ensure steady growth similar to the success seen in other countries’ own industries like that of China’s. “It’s not really my own idea,” reveals the director, “but as an industry trend, I think Japanese people should keep pursuing the things that Japanese people like.”