Social Media Swallowed Gen Z. This Film Shows Exactly How

Twenty years ago, MySpace and Facebook ushered in an inspired age of social media. Today, the sticky parables of online life are inescapable: connection is a convenience as much as it is a curse. A lot’s changed since those early years. In June, the US surgeon general, Vivek H. Murthy, called for a warning label on social platforms that have contributed to the mental health crisis among young people, of which “social media has emerged as an important contributor.” The unsettling effects of that crisis come into startling view in Social Studies, the new FX docuseries from documentarian Lauren Greenfield.

The thesis was simple. Greenfield set out to document the first generation for which social media was an omnipresent, preordained reality. From August 2021 to the summer of 2022, she embedded with a group of teens at several Los Angeles-area high schools for the entire school year (the majority of the students attend Palisades Charter), as they obsessed over crushes, applied to college, attended prom, and pursued their passions.

“It was an unusual documentary for me,” Greenfield, a veteran filmmaker of cultural surveys like The Queen of Versailles and Generation Wealth, says of how the series came together. “The kids were co-investigators on this journey.” Along with the 1,200 hours of principal photography Greenfield and her team captured, students were also asked to save screen recordings of their daily phone usage (another 2,000 hours of footage), which she used to illuminate the authenticity of their tangled and unrelenting experiences as they dealt with body dysmorphia, bullying, social acceptance, and suicidal ideation. “That’s the part that is the most groundbreaking of this project, because we haven’t really seen that before.”

The depth of the 5-episode series benefits from Greenfield’s encyclopedic approach. The result is perhaps the most accurate and comprehensive portrait of Gen Z’s relationship to social media. With the release of the final episode this week (you can stream it on Hulu), I spoke with Greenfield over Zoom about the sometimes cruel, seemingly infinite experience of being a teenager online today.

JASON PARHAM: In one episode, a student says, “I think you can’t log into TikTok and be safe.” Having spent the previous three years fully immersed in this world, I’m curious if you think social media is bad?

LAUREN GREENFIELD: I don’t think it’s a binary question. I really went into this as a social experiment. This is the first generation that has never grown up without it. So even though social media has been around for a while, they are the first generation of digital natives. I thought it was the right time to look at how it was impacting childhood. It’s the biggest cultural influence of this generation’s growing up, bigger than parents, peers, or school, especially coming out of Covid, which was when we started filming. You know, I didn’t go into filming with a point of view or an activist agenda, but I certainly was moved by what the teenagers said to me and what they showed in their lives, which is that it’s a pretty dire situation.