Samsung’s new ultra-short throw projectors bring the 4K theater experience to your home

Estimated read time 3 min read


Back during CES 2024, Samsung previewed four tantalizing ultra-short throw (UST) projectors. We’ve heard very little about them since then, however, out of nowhere, the tech giant decided to launch two of the quartet: the Premiere 7 and Premiere 9.

To understand what makes these so good (and expensive), you first need to understand what ultra short throw means. UST is an alternative to long-throw projectors as they need to be placed directly underneath a wall or screen. It’s a configuration that allows these devices to output vivid images even in bright environments and this is exactly what Samsung’s new models deliver.

Both projectors deliver 4K resolution video with a myriad of features providing further enhancement. They offer AI Upscaling, ensuring content is shown off in ultra-high resolution, and Vision Booster. The latter allows the Premiere duo to automatically adjust “brightness and contrast [across] various lighting conditions”. What’s more, support for HDR10 Plus maintains visual clarity.

Samsung Premiere projector on stone

(Image credit: Samsung)

Samsung’s projectors run on the company’s Tizen OS which gives access to multiple streaming services from Amazon Prime Video to YouTube. The Gaming Hub delivers a similar experience to gamers by letting them enjoy cloud-based titles “directly through the projector.”



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