New Year, new Samsung smartphone to drop your money on. The company has officially announced it will host Galaxy Unpacked on Wednesday, January 22. It will be in San Jose, California—my birthplace, if you care. We expect Samsung to announce the Galaxy S25 series, from petite to Ultra. Plus, there’s likely plenty of Galaxy AI in store, as the teaser for the event makes clear.
You can follow along with Samsung’s keynote here at Gizmodo, where we’ll have the news when it hits. Samsung will be streaming the event on its YouTube channel.
What to Expect From Samsung’s Galaxy Unpacked
We are waiting to see what Samsung will do next with its flagship series. Apple and Google’s latest releases have been relative hits since their debut last summer, so the stakes are high. Even though Samsung was the first to introduce artificial intelligence as a value-add on a premium smartphone, it doesn’t have Google Gemini to piggyback on like last year’s Galaxy S24 release.
The company has already told us that the Galaxy S25 series is nigh in a press release many months back. But we know nothing about its insides or what it purports to do. We can only assume it will have the newest Qualcomm chip, scaled up for Samsung’s devices. There will likely be thinner bezels, a larger display, and flatter corners, as has been the trajectory with the Ultra series. Some rumors say that the Galaxy S25 on the factory line resembles the iPhone, from which Samsung has spent years differentiating itself. Funny enough, so does the Google Pixel 9 lineup. Is this where everyone in Android land is headed? As for the other models, a smaller Galaxy S25 is expected to match the screen size of Apple and Google’s lineups. A smaller display could mean an easier-to-carry device with all the goods of its larger flagship brethren.
Now that we have an official date, rumors will likely start to pick up. Samsung is still heavily relying on artificial intelligence to drive the excitement forward. The teaser video published alongside the Galaxy Unpacked announcement starts with someone waking up and asking a digital assistant to put “Galaxy Unpacked” on the calendar. Samsung will have to prove to its users that Galaxy AI isn’t just a gimmick, the way Bixby fell on us after it failed to deliver up to par with the Google Assistant.
If you’re the kind of Samsung fan who can pre-order a device without knowing what’s next, the company hopes to lure you in with a $50 credit on a reserve from now until launch day on January 22. Samsung offers up to $900 credit on trade-ins, so think about the gadget in your arsenal that could help reduce the cost. Last year’s Galaxy S24 devices ranged from $800 to $1,300 for the Galaxy S24 Ultra. It’s likely to be priced around the same range this year or higher, with all the tariffs and increasing costs.
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