Roku snaps up X Games streaming rights

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Roku got the exclusive US streaming rights to next year’s X Games Aspen and a “soon-to-be-announced” X Games event in the summer, the company announced on Wednesday. Both events will air on Roku’s free 24/7 sports channel as the service continues its push into live sports.

Additionally, Roku launched a free ad-supported streaming TV channel dedicated to the X Games, which will air “programming highlights, clips, interviews, archival content, and more” leading up to the event. X Games Aspen takes place from January 23rd to the 25th, with more details to come on an “additional” X Games coming this summer.



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