Report claims Vision Pro sales have ‘fallen sharply’ as Apple struggles to whip up demand

Estimated read time 3 min read


Sales of Apple’s Vision Pro headset have been so low that the company has been forced to drastically cut its shipment forecasts, meaning it expects to sell far fewer than previously thought over the next year. That’s according to a recent report from analyst Ming-Chi Kuo, and if it’s true it will come as a bitter blow to Apple and the device it sees as its “next big thing.”

Kuo is thought to have reliable sources inside Apple’s supply chain. In a post on Medium, he claimed that “Apple has cut its 2024 Vision Pro shipments to 400-450k units.” That’s well below the “market consensus of 700-800k units or more,” Kuo says.



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