Reddit failing to support third-party apps could hurt business, IPO filing says

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Reddit logo on website displayed on a laptop screen is seen in this illustration photo taken in Krakow, Poland on February 22, 2024.

Enlarge (credit: Jakub Porzycki/NurPhoto via Getty Images)

Reddit filed to go public on Thursday (PDF), revealing various details of the social media company’s inner workings. Among the revelations, Reddit acknowledged the threat of future user protests and the value of third-party Reddit apps.

On July 1, Reddit enacted API rule changes—including new, expensive pricing —that resulted in many third-party Reddit apps closing. Disturbed by the changes, the timeline of the changes, and concerns that Reddit wasn’t properly appreciating third-party app developers and moderators, thousands of Reddit users protested by making the subreddits they moderate private, read-only, and/or engaging in other forms of protest, such as only discussing John Oliver or porn.

Protests went on for weeks and, at their onset, crashed Reddit for 3 hours. At the time, Reddit CEO Steve Huffman said the protests did not have “any significant revenue impact so far.”

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