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Domain Name Industry News
2021 premium revenue was up sharply from 2020.
Today, top-level domain company Radix issued its Premiums report (pdf) for the second half of 2021.
The company reported $2.98 million in retail premium revenue, a record for any half-year. It was slightly above the first half of 2021 when it reported $2.91 million. All told, Radix estimates that retail revenue for its premium domains grossed nearly $6 million in 2021, up significantly from about $4 million in 2020.
Radix itself keeps a portion of this; it estimates the gross revenue based on what registrars charge.
Note that Radix charges a higher-than-normal fee for the initial premium registration and renewals.
For H2 2021, .tech was the top TLD for new premium registrations. The top 3 were:
.tech – 332 new premiums – $335k
.store – 290 new premiums – $247k
.online – 202 new premiums – $171k
These three are also the most valuable from a renewal revenue perspective, although .online is stronger than .store:
.tech – $477k renewal revenue
.online – $447k renewal revenue
.store – $310k renewal revenue
70% of premiums sell for $500 or less. At the other end of the spectrum, Radix sold 16 domains in H2 2021 at about $10,000 retail and two at $25,000 retail.
GoDaddy accounted for 40% of the new premium registrations, followed by Namecheap (22%) and Google (11%).
Categories: Domain Sales
Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedIn – Twitter/X – Facebook
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Domain Name Wire is a trade publication for the domain name industry covering topics relevant to domain investors, brand owners, policy makers, domain registrars and registries, and more. Founded in 2005, Domain Name Wire has been cited by Wall Street Journal, New York Times, NPR, and Washington Post. Read More About DNW
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Premium Domain Names:
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