Pop-Tarts Just Quietly Rolled Out a Never-Before-Seen Flavor

We thought the big Pop-Tarts news of December was the return of a fan-favorite flavor, perfectly timed to hype up fans for the Pop-Tarts Bowl at the end of the month. The anticipation had us guessing what the flavor might be, and when the official announcement finally dropped, it came with all the public fanfare we expected.

So, with all the excitement surrounding the big reveal, you can imagine our surprise when a brand-new Pop-Tarts flavor quietly slipped onto store shelves—completely unannounced. A few lucky shoppers have already spotted it, and even some grocery websites are starting to show it off. But, we think this brilliant new Pop-Tarts flavor is deserving of a whole lot more attention.

Pop-Tarts Debuts New Frosted Lemon Blueberry Crumble Flavor

Pop-Tarts just released a brand new flavor out to the world: Frosted Lemon Blueberry Crumble. An unexpected twist on the beloved Frosted Blueberry flavor, this new treat pairs the sweetness of blueberries with a bright, citrusy zing.

Upon first glance, fans are already loving the idea of this new pastry innovation. “I’ve been waiting on this my whole life,” one commenter exclaimed. “This flavor combination is underrated. It’s so refreshing,” added another.

Blueberry has been part of Pop-Tarts’ permanent lineup for more than 50 years, but the addition of lemon transforms this classic into something entirely new. The Frosted Lemon Blueberry Crumble Pop-Tarts feature the familiar blueberry filling and fruity frosting but with a sprinkle of lemony crumbles on top for a bakery-style touch.

And don’t let that lemon topping fool you—it’s not just a subtle hint. According to early tasters, the lemon flavor “isn’t shy” and holds its own against the bold berry filling.

Pop-Tarts pastries might be a packaged snack, but they’ve always excelled at capturing the essence of homestyle desserts. Whether it’s Frosted Pumpkin Pie, Frosted Chocolatey Chip Pancake, or Frosted Marshmallow Hot Cocoa, each flavor feels like a nostalgic nod to the treats you’ve known and loved for years.

This time, the brand is channeling the familiar, cozy taste of a blueberry crumble—complete with its buttery, crumbly topping—and turning it into a portable breakfast pastry. From early reviews, it sounds like they nailed it.

“Very good, and you get unmistakable lemon and blueberry pastry flavor,” one reviewer shared. 

As of now, the new Frosted Lemon Blueberry Crumble Pop-Tarts have been spotted in 8-count boxes at Hy-Vee, but no major retailers seem to have them yet. That makes us think they’re still in the market test stage, but hopefully, a nationwide rollout is on the way soon. 

We’ll keep you posted as soon as more information rolls in. Until then, happy hunting!