No, RedNote is not the new TikTok – and here’s why

I used this tutorial to learn how to navigate the app because of the language barrier. The tutorial details how to change your settings to English. However, while changing the settings does make it easier to use, there are still limited English translations when viewing other people’s posts, mostly Chinese users. 

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After choosing my “interests” and following some “moots” (mutual followers) from TikTok that I knew were making the transition to RedNote, my Explore page began suggesting fashion/style content, cooking videos of Chinese dishes, beauty content, and educational videos of Chinese society, culture, and customs. Surprisingly, I’ve also been seeing a mix of content from users outside China because I’m following mutuals from TikTok. 

I noticed that RedNote does have some similarities to TikTok, Instagram’s Reels, and YouTube Shorts in the sense that your Explore page will be an amalgamation of short video clips and posts related to your interests and the content you’ve been viewing and liking. However, RedNote has more curated sections than other apps I’ve seen. You can view sections dedicated to household products, food, fashion, travel, music, film/TV, skincare, art, emotions, and even “science popularization.” I would assume that’s because users can create content tied to specific products.