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I liked GoDaddy’s auction, but I also have some suggestions for improving it.
GoDaddy (NYSE: GDDY) ran auctions of some of its NameFind inventory on GoDaddy Auctions for the past couple of weeks.
I think it was wise for GoDaddy to run this auction for a couple of reasons.
First, we know from experience that end-of-year auctions to domain investors can be successful. Many domain investors take money off the table at the end of the year to lower their taxes, depending on how their business is structured and where they are located. Thought Convergence held a highly successful auction at the end of 2021 and I think the end-of-year timing was instrumental to the success.
Second, this auction should help GoDaddy pad its aftermarket results for Q4. I suspect that’s why it ran this auction.
Here are some things I like about how GoDaddy ran the auction:
Here are some things I’d like GoDaddy to do differently if it runs another NameFind auction:
Overall, I was happy to pick up a couple of nice domains to finish 2024.
Categories: Domain Sales
Andrew Allemann has been registering domains for over 25 years and publishing Domain Name Wire since 2005. He has been quoted about his expertise in domain names by The Wall Street Journal, New York Times, and NPR. Connect with Andrew: LinkedIn – Twitter/X – Facebook
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Any idea why they didn’t get listed on Namebio?
Maybe NameBio is only tracking the expiry auctions and this was a separate auction?
Any idea how much ScapeGoat.com sold for? Cliche.com? Or any other of the one worders you were outbid on, you wish you had more money in “war chest”?
Thanks as always, Andrew! I’m glad you came out winning some nice ones. This is my favorite analysis by you, yet.
Cliche went for 15,450. Not sure about scapegoat because I didn’t bid on that domain. I would have bid more on oew.com. (which closed at 14,250) had I not got caught up with something else.
Correct, we only track their expiry auctions. The way we get the data doesn’t show if an auction has a reserve and whether or not it was met, so we can’t track their regular auctions automatically (at least not in a respectful manner).
so for me i really appreciate your post, tells me this was a wholesale auction. a retail auction at scale is still an illusion. hopefully this data doesnt go into appraisals, if so said those are supposed to be retail.
and adding supply doesnt increase demand or prices if done haphazzardly
great reporting as always
Domain Name Wire is a trade publication for the domain name industry covering topics relevant to domain investors, brand owners, policy makers, domain registrars and registries, and more. Founded in 2005, Domain Name Wire has been cited by Wall Street Journal, New York Times, NPR, and Washington Post. Read More About DNW
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