Midjourney ends discord over Discord requirements for AI image generation

Have you always wanted to try out Midjourney’s AI image creator but didn’t want to make a Discord account? Now you don’t have to, as Midjourney now lets you make up to 25 images for free, as announced by CEO David Holz on, naturally, Discord.

Until now, anyone wanting to use Midjourney’s AI model to create images, even without a subscription, had to go to its Discord server and submit a text prompt using a specific format unique to Midjoruney. While this approach undoubtedly attracted a dedicated following, it also presented barriers for those unfamiliar with Discord or the complex prompt system.

You can now go to Midjourney’s website (which only launched last year) and make your images there. The site was initially restricted to users who had already generated 10,000 images via Discord, effectively limiting its reach to a select group of power users. Of course, you still need to sign up to use Midjourney, but if you don’t want to use Discord, you can sign in with a Google account instead.

Once you are logged in, users can explore a variety of images created by others through the ‘Explore’ tab, offering inspiration and ideas for their creations. In the ‘Create’ menu, users input text prompts to generate images. Midjourney’s AI then produces four images based on the prompt, each with the option to refine further. Users can adjust the images by selecting “Strong” or “Subtle” to tweak the tone and focus, offering a degree of customization likely to appeal to those who don’t like sticking to the first choice. Once you’ve used up your 25 images, however, you need a subscription (or possibly a new Google account).

We are excited to announce the launch of Black Forest Labs. Our mission is to develop and advance state-of-the-art generative deep learning models for media and to push the boundaries of creativity, efficiency and diversity. pic.twitter.com/ilcWvJgmsXAugust 1, 2024

Midjourney Races On

Midjourney’s becoming more accessible is likely a reflection of how AI image generators, as a whole, are easier to find and use. While Midjourney’s high-quality images made it stand out for a long time, its rivals are catching up or even outpacing it, depending on who you ask. As AI images become more common in advertising, marketing, design, and other industries, Midjourney likely doesn’t want to be left out simply because some don’t want to sign up for Discord.

It’s similar to how OpenAI’s DALL-E is now easily accessible on ChatGPT to free users, and even the best model has limited free use. The same goes for X with the Grok AI chatbot and its use of the Flux model. Add in stand-alone services like Ideogram, and it’s no wonder Midjourney wants to be seen as easier to find and use, lest its business slow even before its titular midpoint.