Logitech CEO Hanneke Faber recently discussed the possibility of one day selling a mouse that customers can use “forever.” The executive said such a mouse isn’t “necessarily super far away” and will rely on software updates, likely delivered through a subscription model.
Speaking on a July 29 episode of The Verge’s Decoder podcast, Faber, who Logitech appointed as CEO in October, said that members of a “Logitech innovation center” showed her “a forever mouse” and compared it to a nice but not “super expensive” watch. She said:
… I’m not planning to throw that watch away ever. So why would I be throwing my mouse or my keyboard away if it’s a fantastic-quality, well-designed, software-enabled mouse? The forever mouse is one of the things that we’d like to get to.
The concept mouse that Faber examined was “a little heavier” than the typical mouse. But what drives its longevity potential for Logitech is the idea of constantly updated software and services.
To be clear, Logitech hasn’t announced concrete plans to release such a product. But Faber seemed optimistic about the idea of a mouse that people never need to replace. The challenge, she admitted, is finding a business model that supports that idea without requiring an exorbitant hardware price. “Our stuff will have to change, but does the hardware have to change?” she asked. “I’m not so sure. We’ll have to obviously fix it and figure out what that business model is. We’re not at the forever mouse today, but I’m intrigued by the thought.”
The price of a “forever mouse”
Speaking with Faber, Decoder host and Verge Editor-in-Chief Nilay Patel suggested that a “forever mouse” could cost $200. While that would be expensive compared to the typical mouse, such a product wouldn’t be the first software-heavy, three-figure-price computer mouse. Still, a price tag of around $200 would limit the audience to professionals or enthusiasts.
Faber also said the average price of a mouse or keyboard is $26, though she didn’t cite her source. Logitech is seeking growth by appealing to the many people who don’t own both a mouse and keyboard and by selling more expensive devices. A “forever mouse” could fall under the latter. Alternatively, the price of the mouse’s hardware could be subsidized by subscription payments.
In any case, pushing out software updates would require Logitech to convince its customers to use an app to control their mouse. Such software can offer a lot of programmability and macro support, but the need to constantly run peripheral software could be a nuisance that eats up computer resources. Earlier this year, users complained when Logitech added a ChatGPT launcher to its peripherals.
Mouse subscription
Subscription models have been gaining popularity among business-to-business (B2B) and business-to-consumer (B2C) tech companies because they offer a more reliable, recurring revenue source than hardware sales. When Patel asked Faber if she could “envision a subscription mouse,” she responded, “possibly.”
Faber said subscription software updates would mean that people wouldn’t need to worry about their mouse. The business model is similar to what Logitech already does with video conferencing services (Logitech’s B2B business includes Logitech Select, a subscription service offering things like apps, 24/7 support, and advanced RMA).
Having to pay a regular fee for full use of a peripheral could deter customers, though. HP is trying a similar idea with rentable printers that require a monthly fee. The printers differ from the idea of the forever mouse in that the HP hardware belongs to HP, not the user. However, concerns around tracking and the addition of ongoing expenses are similar.
What about hardware durability?
Logitech’s CEO didn’t discuss what durability features a long-lasting mouse might incorporate. But enabling easier self-repairs and upgrades would be a different approach to a longer-lasting computer mouse that could more directly appeal to users.
Logitech already sells parts for self-repairs of some of its mice and other gadgets through iFixit. This shop could be expanded to feature more parts, offer more guides, and support more products.
A “forever mouse” would also benefit from a design with self-repairability in mind. Features like hot-swappability for mouse button switches for upgrades/repairs; easily replaceable shells, wheels, and feet; detachable cables; and customization options—all accompanied by readily available parts and guides—could go a long way toward making a mouse that fits users’ long-term needs.
During the interview, Faber also discussed Logitech’s goals of doubling its business and cutting its carbon footprint by 50 percent by 2031.
+ There are no comments
Add yours