KFC Teamed Up With Hatch to Make the Best ASMR Content on the Internet

KFC wants to help you catch some ZZZs tonight with a little chicken-inspired ASMR.

In case you’ve somehow avoided the internet in the last few years, ASMR — or autonomous sensory meridian response — videos have been all over the internet, helping countless people get the brain tingles and unwind after stressful days with soft whispers and gentle tapping sounds. And, as KFC recently learned, the sound of cooking fried chicken sounds just like the soothing sound of rain falling outside, which is the OG ASMR experience. 

Rather than let this opportunity go to waste, KFC announced that it’s partnering with Hatch, a sleep wellness company, on a new “Kentucky Fried Chicken Rain” content channel to help lull people to sleep. 

“The taste and smell of our secret blend of 11 herbs and spices may be iconic, but who knew the sound of that delicious chicken frying could help you fall asleep?” Catherine Tan-Gillespie, KFC’s U.S. chief marketing and development officer, shared in a statement provided to Food & Wine. “Now, in addition to enjoying the taste of our new KFC Original Recipe Tenders, people can drift off to sleep thanks to the soothing sound of frying, with the ‘Kentucky  Fried Chicken Rain’ content channel on Hatch+.”

The custom sound is now available on Restore 2 smart sleep devices to those with a Hatch+ premium content subscription. And users can access the “Kentucky Fried Chicken Rain” sound on the Hatch for Sleep and KFC YouTube channels and on the Hatch for Sleep Spotify page. 

And while this all seems like just a good bit of fun, some real research and effort went into capturing the calming sound. 

“At Hatch, we take pride in producing the most effective audio for sleep. When we kept seeing social media posts about the similarity between frying chicken and rain, we decided to make the absolute best version of that audio,” Eric Pallotta, the CMO at Hatch, said. “And who better than the OG fried chicken experts themselves, KFC, to do it with.”

Don’t have a Harch? That’s OK. KFC Rewards loyalty members can purchase a Hatch Restore 2 device with a special discount so they can get more of what they love too. Fair warning: This will likely make you wake up craving more fried chicken, but nobody is saying that’s a bad thing.