Kate Spade and Heinz Launch Clothing Collection

Ketchup just somehow became the most fashionable condiment you can pick out of the fridge. 

On Wednesday, Heinz and Kate Spade New York announced their unlikely partnership, which will bring the world a limited-edition collection of clothing and accessories that they never knew they needed. 

“With this new line of ‘condiment couture,’ we’re excited to partner with the iconic Kate Spade New York brand to pay homage to the beloved Heinz brand,” Megan Lang, the head of global Heinz brand communications and creativity, shared in a statement. “Kate Spade New York shares many values with Heinz – from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched to exhibiting true devotion to our fans. In return, both brands have incredibly loyal fanbases that transcend generations. At Heinz, we love to celebrate the unique and unconventional ways our fans show their love for us, and this collection is the perfect opportunity to do so.”  

As the two companies shared in their announcement, the capsule collection brings together inspiration from both brands, including the unmistakable Heinz iconography and red ketchup color, along with Kate Spade’s colorful and joyful style. 

The collection includes tote bags and pouches made to look like ketchup packets, slides with printed ketchup packets spilling out the top, small leather goods, t-shirts, key chains, and phone cases, so you can choose how you want to represent your love of ketchup every day. 

“At Kate Spade New York, we believe in exploring the journey of self-expression through style in fun, unexpected ways,” Jennifer Lyu, SVP and head of design at Kate Spade New York, added in the statement. “It’s the thoughtful details that bring this collection with Heinz to life — from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, capturing the spirit of the season.”  

The collection ranges from $45 to $398 and is available at select Kate Spade stores, select department stores, and wholesale locations. It will also be available online on July 8 at katespade.com.