The internet is a rich and varied place. And if you’re looking for some new podcasts this fall (yes, we really are on the cusp of the autumnal season already) you have quite a diverse array of audio experiences to consider. From Hawk Tuah to the NSA’s first official podcast, the world is truly your oyster.
Haliey Welch became a viral TikTok sensation over the summer when she coined a phrase while trying to describe something that drives a man wild in bed. “Hawk Tuah” was born, and Welch has turned that silly joke into a lucrative media career. As just one example, Welch reportedly made $30,000 for an appearance fee at the Seminole Hard Rock Hotel & Casino in Florida recently.
Hawk Tuah #spitonthatthing #hawktuahgirls #viral #funny #sensitivecontent pic.twitter.com/XfDjgL9zr0
— Hawk Tuah (@bbencher022) June 20, 2024
And Welch’s 15 minutes of internet fame are not done. The 21-year-old from Belfast, Tennessee is launching a podcast, appropriately titled Talk Tuah, that will debut September 10. A promotional video from Jake Paul’s Betr, which launched in 2022, is up on YouTube and leans into a kind of self-awareness about how ridiculous it can be to get famous for a goofy catchphrase. Financial details of Welch’s deal with Betr haven’t been made public.
“Haliey Welch is a bona fide superstar, and her charisma, unique perspective and innate connection with her audience make her the perfect fit for our platform,” Betr said in a statement to the Hollywood Reporter. “Talk Tuah will bring a fresh and dynamic voice to our content lineup, and we can’t wait for our audience and brand sponsors to connect with Haliey in an authentic way that embodies the ethos of Betr Media as a whole.”
On the other side of the podcast universe, the NSA released a new promotional video last week teasing its upcoming podcast, titled No Such Podcast. It’s the first time the notoriously secretive NSA is producing this kind of media for public consumption, but it’s in line with a subtle shift in approach that U.S. intelligence agencies engage with the public, at least in small ways.
The NSA was for years referred to as “No Such Agency,” a joke about how it worked in the shadows without much formal recognition. And No Such Podcast is clearly a play on that history. A firm release date for the NSA’s podcast hasn’t been announced yet, but it could be one to watch if it focuses on the history of the agency. There’s no way any NSA guest is going to talk about anything interesting from the last 10 years or so. But, if we’re lucky, they could spill some interesting secrets that have been recently declassified. And if we’re reading between the lines of the agency’s press release, that’s probably the idea.
“NSA employees defend the nation every day, applying their expertise and work ethic to challenging, time-sensitive problems,” Sara Siegle, NSA’s Chief of Strategic Communications, said in a press release. “Because it’s sensitive, we can’t talk about some of our work, but it’s time to start telling more stories that we can talk about, sharing more of that expertise, and highlighting these incredible public servants.”
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