July 4th TV Deals: Still Time to Save Big Bucks on Top Brands Like Sony, LG, Samsung and More

The Fourth of July holiday might be over, but the sales are hanging around for an encore. If you’re looking to add an upgrade to your home theater, now’s the time. The discounts on TVs right now are still hot, regardless of what your needs are, and we’ve done the heavy lifting to gather the best TV deals that are still available for lots of needs and budgets. These incredible discounts can help you save hundreds on top-tier televisions from the likes of Sony, LG, Samsung and more.

Don’t miss out on these offers, as these TV deals are limited time only. And check back often because we keep updating this article with the freshest deals on televisions.

July 4th TV sales still available

A record-low price for Samsung’s TU690T 65-inch model that comes with the TV maker’s Crystal 4K processor. This is as cheap as we’ve seen it, and it’s only available at this price via Best Buy.

A limited-time deal at Amazon brings this 65-inch Fire TV from Insignia down to its lowest ever price at the retailer. That 33% discount knocks it down to just under the $300 mark. That’s a pretty great deal for a TV with an LED 4K display and an Alexa voice remote. 

A huge $700 discount has dropped LG’s entry-level OLED to a much more affordable price. With Dolby Vision and Dolby Atmos support and a 120Hz refresh rate, you can expect top picture quality.

A limited-time flash deal knocks this stunning Toshiba model down to its lowest ever price at the retailer. That’s a 31% discount, which equates to $200 in savings for this huge 75-inch Fire TV with Alexa voice remote and access to all the latest streaming services. 

More July 4th TV sales still available

• LG Class 85 55-inch 4K: $650 (save $450). An affordable Mini-LED option.
• TCL Class S4 43-inch 4K: $200 (save $40) + save an extra $10 with Plus. A great budget 4K choice.
• Sony Class X85K 43-inch 4K: $550 (save $50). Incredible picture quality at a reasonable size.
• Amazon Fire TV 55-inch 4K: $350 (save $200). An affordable choice that ties into Amazon’s ecosystem.
• Samsung S95C 65-inch 4K OLED: $1,699 (save $1,600). A good OLED option.
• Hisense Class U76 100-inch 4K QLED: $2,300 (save $2,700). If size matters, this television delivers the goods.
• LG C3 65-inch 4K OLED: $1,450 (save $250). A high-end OLED experience at a reasonable price.
• Samsung QN90C 75-inch 4K QLED: $1,800 (save $1,500). Large-size QLED thrills.
• TCL Class S5 75-inch 4K: $530 (save $120). An affordably priced television for large rooms.
• Hisense Class U8 100-inch 4K QLED: $3,000 (save $2,000). Cinema-style viewing experience at home.

Should I buy a TV after July 4th? 

Deals on TVs crop up throughout the year, but July 4th tends to bring some of the biggest discounts outside of Black Friday. Last year’s models are likely to see some seriously steep savings, and we also expect deals on 2024 models now that they’ve been on the market for a little while. But if you missed out on buying a TV this Independence Day, you’ll still be able to find some last minute deals. And if they don’t meet your expectations, Amazon Prime Day is around the corner, which will also offer great TV deals.

How we choose the best July 4th TV deals

Many of us here at CNET have covered shopping events for well over five years, including Black Friday, Prime Day, Memorial Day and countless other sales. In that time, we’ve learned how to spot the best deals among a sea of thousands of superficial offers and scams, and we only surface the best offers from trusted retailers.

We look for real discounts, quality reviews and remaining sale time when choosing smart home deals to show you. We have a team of devoted experts who have tested hundreds of TVs to make sure we’re only bringing you the best of the best.

• Real discounts mean exactly that. We check pricing history for products on sale so we know when it’s a case of an inflated manufacturer-suggested price rather than a genuine saving. 
• Quality reviews and testing are super important for any product, and especially so when it comes to the devices used in your personal spaces. A discount isn’t worthwhile if it results in a subpar product experience, no matter how much you saved. 
• Remaining sale time is a huge part of our vetting process. Some deals are only around for a short time or may be limited in supply. If that’s the case, we’ll let you know upfront so you don’t come back to the deal later only to be disappointed.