Is Apple taking a bite out of the password management market?

Estimated read time 5 min read



Apple’s recent announcement of its standalone password manager at WWDC 2024 is a call to action for every Apple user to upgrade their password practices and prioritize the creation and secure storage of the credentials that protect their most sensitive assets. If the regular headlines of account takeover attacks leading to data breaches and serious financial impacts for organizations aren’t enough, Apple’s announcement further validates how vital effective password management is in safeguarding accounts and sensitive data from dangerous cybercriminals. From individuals to multinational corporations, a secure password manager serves as a critical frontline defense against prevalent cyber threats that pose significant risks to organizations in the UK and around the world.

As Small and Medium-Sized Businesses (SMBs) are increasingly targeted by opportunistic cybercriminals, maintaining strong cybersecurity practices is paramount. However, while Apple’s new password manager will undoubtedly bolster security for consumer users seeking a base-level solution, and surpasses previous functionalities offered by iCloud Keychain, it lacks the features, cross-platform functionality – and perhaps most importantly – the robust enterprise-grade protection provided by leading password managers currently on the market.



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