Intel is infusing AI into the Paris Olympic games, and it might change how you and the athletes experience them

Estimated read time 6 min read


Some day, there may be an Artificial Intelligence Olympics, where generative AIs face off to create the wildest images, videos, and hallucinative text responses. In the meantime, we have the real Olympics, starting July 26 in Paris, France. They will feature flesh and blood athletes, but behind the scenes will be AI chatting with athletes, chunking up highlight reels, and telling attendees which Olympic sport they’re best equipped to compete in (at least in their fantasies).

“Our big focus for these games, which makes sense as it’s really the hot topic right now, is artificial intelligence, and so we are the official artificial intelligence platform provider for the Olympic Games,” said Sarah Vickers, who leads Intel‘s Olympic and Paralympic Games Office.



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