In live sports streaming, some minutes matter more than others

Estimated read time 5 min read



Broadcasters have long been awake to the issues of a break in programming or transmission.

Dead air – when silence is mistakenly broadcast instead of regular content – continues to cause maximum discomfort for traditional TV and radio broadcasters, not least because in those crucial seconds of nothingness, people have the chance (and propensity) to switch, either elsewhere or off.



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