Hydro Flask Dropped New Colors Exclusively at Target

Long before the digital reign of accessories-laden Stanley cups and initiative Owala bottles, there was the Hydro Flask. This durable, outdoor-minded brand was the first of the bunch to enjoy sudden Internet virality in mid-2020 — and while it’s since been overshadowed by flashier models, we still can’t resist revisiting the classics. The brand recently unveiled two fresh colors at Target: Phantom, an electric violet, and Zinnia, a Barbie-esque punchy pink. Both new shades, which previously appeared only on Hydro Flask’s online site, will be carried exclusively at the nationwide retailer. You can now conveniently shop the fresh bottles in Phantom and Zinnia during your next Target run — browse all the vibrant new water bottles ahead.

Hydro Flask’s New Target-Exclusive Color Drops

Hydro Flask 24-Ounce Wide Mouth Bottle in Phantom

It’s tough to beat a fan favorite. This slim silhouette — one of the brand’s most recognizable products — is entrusted as the top stainless steel water bottle by our tests. In a sea of viral water bottle brands, Hydro Flask’s bottles are a tad more affordable and hardy enough to withstand everything from everyday wear and tear to hiking trips. 

Hydro Flask 24-Ounce Wide Mouth Bottle in Zinnia

Looking to pick up some active hobbies and (perhaps) hydration goals in the new year? You’ll need a water bottle to match the pace. This sleek 24-ounce bottle in the color Zinnia is slim enough to slide into a backpack pocket and has a wide-mouthed opening for gulping water between gym sets. Even better, the newest vibrant pink hue cuts through dreary January days. 

Hydro Flask 32-Ounce Bottle in Phantom

If you despise refilling your bottle multiple times throughout the day (guilty), this generously sized version is for you. It brings all the bells and whistles of Hydro Flask’s trusted bottles: double-walled vacuum insulation, a leakproof lid, and a straw that’s flexible enough to fold down while in transit. The sleek matte violet finish and no-nonsense black cap doesn’t hurt, either. 

Hydro Flask 32-Ounce Bottle in Zinnia

Kick off the new year on a bright note — especially if you’re a ride-or-die Hydro Flask devotee. This vibrant pink 32-ounce bottle joins Target’s previously-limited lineup of bottles from the brand, making it all the more convenient to take this time-trusted bottle for a spin. As an added perk, Hydro Flask’s bottles are dishwasher-safe for easy cleaning. 

Hydro Flask 32-Ounce Flex Straw Travel Bottle in Phantom

You can buy a travel bottle with a straw practically anywhere, but Hydro Flask’s version is designed with an active lifestyle in mind. From sliding into the car console to toting to your kid’s afternoon soccer practice, this uniquely structured base is ready for on-the-go adventures. One additional thing you won’t find in most competitor bottles is a movable, versatile handle at the top.

Hydro Flask 32-Ounce Flex Straw Travel Bottle in Zinnia

Spark joy in the everyday with this vibrant take on the standard water bottle, which combines the trusted durability of Hydro Flask’s standard double-insulated walls with a convenient, flexible straw. Moreover, most of Target’s other Hydro Flask options feature a palette of mismatched vibrant colors, so we especially appreciate the simplicity of this silver and black lid.