Horror marketing goes to the next level: Wolf Man is releasing in cinemas just days after 2025’s first full moon

Estimated read time 2 min read



There’s movie marketing and then there’s whatever is going on with Wolf Man. The new Leigh Whannell-directed horror is roaring into cinemas just days after 2025’s first full moon.

As initially flagged by Discussing Film, January 13 saw the first full moon of the calendar year – fittingly titled a Wolf Moon. Whether it’s a coincidence or the result of a movie studio crunching the numbers to ensure the most timely of lunar appearances is unclear, but it’s certainly got us in the mood for when Wolf Man hits theaters on January 17.



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