Hershey’s Kisses Meets Cinnamon Toast Crunch in a Sweet New Mashup

Hershey’s has added a new flavor to its Kisses lineup — and this one comes with a familiar crunch. The Pennsylvania-based chocolate company teamed up with General Mills to release Hershey’s Kisses Cinnamon Toast Crunch flavored candies, a limited-edition treat now available at retailers across the United States.

The new candy swaps Hershey’s signature milk chocolate for a white creme base mixed with cinnamon sugar and graham-flavored cookie bits. The goal is to mimic the sweet-spiced flavor of Cinnamon Toast Crunch cereal in bite-sized candy form. Because that’s apparently what people want.

According to both companies, the crossover is designed to tap into a growing consumer appetite for unexpected snack combinations. A Hershey’s press release cited research suggesting that 75% of Gen Z and Millennial shoppers are more likely to reach for novel flavor mashups — a trend that’s driven collaborations between candy, snack, and cereal brands in recent years.

“Unexpected crossovers are having a moment, and we’re delivering a Hershey’s Kisses flavor combo no one saw coming — but everyone will want to try,” said Katie DeCapria, senior brand manager at The Hershey Company.

General Mills, for its part, also emphasized the appeal of combining two familiar products from different aisles.

“We’re always looking for ways to bring our iconic taste to other places our consumers love,” Brandon Tyrrell, marketing communications manager at General Mills, said in a statement provided to Food & Wine. “The new Hershey’s Kisses Cinnamon Toast Crunch flavored candies are the perfect pairing.”

This isn’t the first time General Mills has extended its cereal brands into other formats. In addition to cereal bars and snack pouches, Cinnamon Toast Crunch has appeared in cookie mixes, yogurt, and even lip balm. For Hershey’s, it’s the latest in a long line of seasonal and limited-edition Kisses varieties that range from Pumpkin Spice to Birthday Cake.

The new Cinnamon Toast Crunch-flavored Kisses are available in nine-ounce bags and are currently listed for sale in major grocery and convenience stores nationwide. Prices vary by retailer, but bags have generally been spotted between $3 and $5.

The product is expected to remain on shelves for a limited time, though neither company has specified how long it will be available. As with many seasonal or special-edition food products, availability may vary based on location and store inventory.

Those who want to try the new Kisses should check their local grocery stores or online retailers. FOMO, especially the cinnamon-sugar-coated kind, is very real. And as always, with limited-run snacks, they may not be around for long.