Here’s What Tech Bros Are Wearing Lately

Silicon Valley is not well known for its fashion scene. New York and Los Angeles have their own unique trends and styles—you can dress like a New Yorker or an Angelino. But how do you dress like you’re in Silicon Valley?

The answer: it’s complicated, literally.

Silicon Valley’s most successful tech bros have become known for an odd mix of clothing items. It’s not uncommon to see a tech CEO wearing a jacket worth thousands with a $60 pair of running shoes. Or vice versa, wearing luxurious Brunello Cucinelli sneakers costing $900 with a hoodie from the Gap on top.

The style can only be described as “high-low,” which refers to mixing high-end garments with informal items. A picture recently went viral of billionaire and Meta CEO Mark Zuckerberg wearing a $1,000 shearling jacket while eating McDonalds. It’s a perfect encapsulation of Silicon Valley style. It says “I have taste and am rich,” while also projecting “I seriously don’t care.”

So here is what Silicon Valley’s tech bros are wearing so far this year, with price tags so you know exactly how much they spent on them.