Heart Eyes director describes the new slasher as a rom-com that’s just as “fun and violent” as Friday the 13th: “For me, it was about asking, ‘What haven’t I seen in a while?'”

Director Josh Ruben says he wanted to make something a little bit different when it came to Heart Eyes, a bloody new slasher that takes place on everyone’s favorite Hallmark holiday.

“This was an opportunity to make a Nora Ephron-esque romcom in earnest, that also slashes into Wes Craven horror,” Ruben says in the new issue of SFX magazine, which features Daredevil: Born Again on the cover and hits newsstands on January 29. “I love that it’s an original film, that it’s not IP. I love that, regardless of the genre bending of it all and the Ephron of it all, it allows me to do what I’ve been wanting to do, which is to go nastier and to go bloodier and to go darker.”