Hallmark Plus Streaming Service Set to Launch in September

This holiday season, you could be cozying up to Hallmark movies on a (sort of) new streaming service.

Hallmark said Thursday that it’s rebranding Hallmark Movies Now as a revamped streamer called Hallmark Plus. The new offering will cost $8 a month or $80 a year and is scheduled to launch in mid-September. In comparison, Hallmark Movies Now currently costs $6 a month or $60 a year.

In addition to ad-free viewing, the reworked streaming service will offer new kinds of content and new membership benefits, according to a Hallmark press release. Among the nonstreaming perks are “monthly $5 Hallmark Gold Crown Store coupons, free unlimited eCards, rewards for shopping, and surprise gifts.” 

On the content side, Hallmark Plus will provide Hallmark’s first-ever holiday limited series; the TV shows Holidazed and Mistletoe Murders; and a reality competition series called Finding Mr. Christmas. The service will also premiere the unscripted series Celebrations With Lacey Chabert; Ready, Set, Glow!; Small Town Setup; and Home Is Where the Heart Is. The latter three will star Wes Brown, Ashley Williams and Luke Macfarlane. 

A scripted series adaption of K.J. Dell’Antonia’s book The Chicken Sisters is also heading to Hallmark Plus. For more on the many streaming service options out there, check out our coverage of the best on-demand and live TV platforms.