Hallmark is launching a new Netflix rival, with an endless supply of cheesy festive movies

Hallmark has unveiled what it calls an all-new streaming experience: Hallmark Plus. The new service replaces Hallmark Movies Now and offers an expanded catalog as well as real-world benefits, such as Hallmark Gold Crown Store rewards and coupons.

The new service will launch in mid-September 2024 and promises to bring the best of Hallmark in a single service, expanding its range of existing movies and introducing some brand new shows too to compete with the best streaming services.