Google’s new bulk sender guidelines spell trouble for B2B

Estimated read time 5 min read



Back in October, Google and Yahoo unveiled a pivotal update to their bulk sender guidelines.

Launching February 1, these new regulations, which impact both bulk emailers (those sending over 5,000 emails daily to Gmail accounts) and general Gmail users alike, introduced authentication requirements and defined thresholds for spam complaints. Specifically, they defined a spam complaint threshold of 0.3%.



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