Goldfish Has 5 New Snacks Coming to Shelves in January

Here at Allrecipes, we can’t get enough of Goldfish. We’re always adding the adorable golden “snack that smiles back” to our snack mixes, burgers, and so much more. And now, there are even more reasons to smile, because Goldfish is adding five new products coming in 2025.

We thought Goldfish couldn’t outdo its always-sold-out Hello Kitty Strawberry Shortcake Flavored Grahams, but with this latest launch, we stand corrected.

Goldfish Launches New Lineup of Crisps and Sweet Grahams

If you’re looking for a reason to celebrate in January when the weather is cold and the holidays are over, then Goldfish has the answer. Everyone’s favorite snack brand with all its feel-good childhood nostalgia is expanding its Crisps and Sweet Grahams lineup with five new permanent additions inspired by popular chip flavors and the decadent desserts.

Let’s first start with the salty and savory options by welcoming the latest Goldfish Crisp flavors: Spicy Dill Pickle and Barbecue. If you haven’t tried Goldfish Crisps yet (which debuted last December), they combine a cracker with a chip for the ultimate crunch. The first-of-its-kind product launched in three flavors—Sour Cream & Onion, Cheddar, and Sea Salt & Vinegar—and now we can add the tangy Spicy Dill Pickle (a recent Goldfish cracker addition as well) and smoky Barbecue to the mix come January. All five flavors of Goldfish Crisps start at $4.79 for a bag.

“Goldfish Crisps have been met with popular demand since they launched a year ago,” said Mike Fanelli, Senior Director of Snacks Marketing at Goldfish, in a press release. “After last year’s pickle craze and knowing how beloved Barbecue flavor is for salty snacks, we couldn’t resist releasing these crave-worthy new additions as part of our light and airy, munchable Crisps lineup.”

Now, let’s move on to the sweeter side of things with the expansion of the Goldfish Grahams collection. Goldfish has three brand-new flavors inspired by popular desserts: Strawberry Shortcake, Vanilla Cupcake, and Cinnamon Roll. Priced at $3.69 each, the flavored Grahams are bidding to be your afternoon pick-me-up snack or after-dinner “sweet treat.”

“Our permanent additions to the Goldfish Grahams line come after a surge in popularity, thanks in part to successful limited-edition collaborations with iconic brands like Hello Kitty and Elf,” added Fanelli. “This expansion provides an opportunity for us to tap into the growing bite-sized sweet cracker category and engage Gen Z and Millennial snackers with trending flavors that satisfy their need for a little treat.”

Both the new Goldfish Crisps and Goldfish Grahams can be purchased at major retailers including Target and Kroger nationwide starting next month. We officially found our reason to look forward to January.