Gears of War: E-Day’s gorgeous trailer wasn’t just CG, it used assets “that players will see in the final game”

Estimated read time 3 min read



Gears of War: E-Day debuted at last night’s Xbox Game Showcase with a gorgeous (and very shadowy) trailer that showed perennial beefcake Marcus Fenix beating down Locust in a prequel setting. But despite looking like a snazzy CG advert, the trailer supposedly uses assets ripped straight from the game. 

The Gears of War: E-Day trailer was created by Blur Studio, the animation house that previously produced amazing CGI cutscenes for multiple Halo games, which led to many comments online claiming the trailer was totally computer generated. Xbox’s marketing director Guy Welch then jumped onto social media to clear things up.



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