Fireball Whisky Is Giving Away a Lifetime Supply, as Long as You’re Over 90

Love a spicy sip of Fireball Whisky? You could win a lifetime supply of it — if you meet one very critical stipulation. 

On Monday, Fireball Whisky announced it’s “cranking up the heat with a lifetime supply offering exclusively for the folks who put the ‘social’ in social security and are ready to twilight up their final years.” That’s right, it’s giving away a lifetime supply of the stuff to anyone 90 years old or older. And apparently, that’s a key demographic for the brand anyway. 

“We’ve seen them all over social, we’ve heard directly from the source, and we can confirm one undeniable truth: senior citizens love Fireball. And who are we to argue with their years of wisdom? After all, they were born right as Prohibition was ending and have been breaking barriers and bringing the heat ever since,” Danny Suich, the global brand director for Fireball, shared in a statement provided to Food & Wine. “It’s time to celebrate the 90-plus crowd, the party royalty who never stopped turning up.” 

Starting today and continuing through March 31 (which the brand notes is the 90th day of the year), anyone born in 1935 or earlier who is ready to “prove the fun is far from over” can enter for a chance to win a lifetime supply of Fireball. And this offer is truly for nonagenarians only. “No passing it down in the will, no sneaky ‘whisky inheritance’ loopholes, and definitely no ghostly reappearances to claim a refill.” 

To enter, you simply need to visit LifetimeSupplyofFireball.com and provide your information. And if you’re not quite 90 yet, that’s perfectly fine. You can also nominate your favorite 90-year-old. 

The brand also noted that you shouldn’t worry about the information form as “this is easier than filing for Social Security — which was also born in 1935.” 

Then, upload a photo of yourself or your nominee enjoying Fireball, and answer the question, “How do you (or how does your nominee) keep the mischief alive at 90+?”

And, if you’re an elder statesman who isn’t on the internet, that’s OK, too. You can mail your photo and response directly to the Fireball Dragon Man at Sazerac Company, ATTN: Team Fireball, 10101 Linn Station Rd #400, Louisville, KY 40223. 

As the company added, “This supply is for the elders who don’t just raise glasses, they raise hell, too.”