Final Fantasy 14 players are obsessively camping outside the in-game house of Big Sippin, the Mountain Dew employee who hangs out in the MMO to promote soda

Final Fantasy 14 is doing a big promotion with Mountain Dew ahead of the upcoming Dawntrail expansion, and the best part is a guy named Big Sippin who’s hanging out in-game to promote the soda brand.

“He’s here! Big Sippin, our Mtn Dew representative, has come to @FF_XIV_EN  to ride chocobos, battle raid bosses, and rake in the gil,” the company says in a Tweet. “Come join him today in the Hyperion server to follow his adventures (and to maybe grab some DEW Rewards surprises)! Also, every Friday at 1pm in the Hyperion server, Big Sippin will be in-game, going through each expansion leading up to Dawntrail, where we’ve got some special stuff planned!!”