Barriers to Success: Why are Businesses Struggling to Innovate with AI?

Estimated read time 6 min read



Business leaders in 2024 are all excited by the opportunities from artificial intelligence (AI), whether they intend to use it or not. The direct benefits are clear and, particularly in the recent economic climate where business resilience and the bottom line are top of mind.

As it stands, most organizations do appear to have big plans for AI. 86% of senior business leaders globally have already deployed AI tools to enhance existing revenue streams or create new ones, according to our recent AI survey of over 1,272 businesses. And in the UK, 92% have AI implementations planned, in process or already completed. But the level of innovation seems to be a sticking point for businesses when incorporating AI into their business plans.



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