As Remedy nearly breaks even with Alan Wake 2 sales, Sam Lake tells investors “we strive to create commercial hits” but “we must never lose” the studio’s special sauce

Estimated read time 2 min read



Remedy’s Sam Lake has told investors he wants to make commercially successful games — just never at the cost of his or the studio’s creative expression.

Remedy reported earlier this month that it had recouped “most” of its development costs with Alan Wake 2 sales more than a year from launch. That doesn’t necessarily make the game a flop, as it’s very possible it’ll have a long tail that eventually turns more and more of a profit, but it also doesn’t make it a guaranteed commercial success.



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