As OpenAI’s Sora blows us away with AI-generated videos, the information age is over – let the disinformation age begin

Estimated read time 8 min read


AI video generation isn’t a new thing, but with the arrival of OpenAI’s Sora text-to-video tool, it’s never been easier to make your own fake news.

The photorealistic capabilities of Sora have taken many of us by surprise. While we’ve seen AI-generated video clips before, there’s a degree of accuracy and realism in these incredible Sora video clips that makes me… a little nervous, to say the least. It’s undoubtedly very impressive, but it’s not a good sign that my first reaction to that video of playing puppies was immediate concern.

A still from an AI-generated video showing three puppies playing in snow.

It’s a bit unsettling that the possible harbinger of truth’s destruction has arrived in the form of golden retriever puppies. (Image credit: OpenAI)

Our lovely editor-in-chief Lance Ulanoff penned an article earlier this year discussing how AI will make it impossible to determine truth from fiction in 2024, but he was mostly talking about image-generation software at the time. Soon, anyone will be able to get their hands on a simple and easy-to-use tool for producing entire video clips. Combined with the existing power of voice deepfake artificial intelligence (AI) software, the potential for politically-motivated video impersonation is more prevalent than ever.

‘Fake news!’ cried the AI-generated Trump avatar



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