Apple has a week of product reveals planned for us – here’s everything we expect

Estimated read time 5 min read


After Apple’s reveal of the M4 chip earlier this year, and its significant performance improvements (which we discuss at length in our M4 iPad Pro review), all eyes are now on what the company has in store for its Mac and MacBook devices, which at the moment are still using M3 chips.

We’ve just had the biggest hint yet that M4-powered Macs are about to drop thanks to Apple’s VP of Worldwide Marketing, Greg Joswiak, who teased on X that an upcoming ‘week of announcements’ is set to kick off on Monday, October 28. Along with recent rumors surrounding production of the M4 MacBook Air, it looks like it could be a very exciting week for Apple fans – so here’s what we expect to see.

M4 MacBook Pro

The leaked M4 MacBook Pro, as shown in a video by YouTuber Romancev768.

(Image credit: Romancev768)

With Apple’s M4 Pro and Max chips yet to be unveiled, this upcoming showcase could be the ideal opportunity to show off the powerful M4 variants, especially as the M4 MacBook Pro 14-inch and 16-inch models will almost certainly be revealed, with Apple hopefully highlighting the major performance leap from the previous M3 Pro and Max chips.



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