Apple Car: it’s the end of the road, but here’s what could have happened

Estimated read time 7 min read


Apple Car: key info

Apple logo on the side of a building

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– Apple’s car project is reportedly dead
– Apple was committed to implementing full self-driving technology, to meet 2026 release schedule
– There were apparently plans to launch the car for under $100k
– Apple supposedly tried and failed to partner with several major automakers

It looks like it’s the end of the road for the so-called Apple Car, as Cupertino’s self-driving car project is reportedly dead, according to Bloomberg reporter and accurate Apple tipster Mark Gurman. 

Rumored for years, and likely a genuine project, efforts to make the Apple Car have stalled and Apple is apparently shifting the efforts of the Apple Car team to focus on generative AI. 



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