Apple announced the iPhone 16 Pro lineup at Monday’s product event.
The company’s new flagship smartphones have slightly bigger screens across both models: 6.3 inches on the iPhone 16 Pro and 6.9 inches on the iPhone 16 Pro Max (up from 6.1 inches and 6.7 inches, respectively, on the iPhone 15 Pro and 15 Pro Max). The bodies of the phones are once again made from titanium. It comes in four colors: black, white, natural, and a new “desert titanium.” It also has the new Camera Control button to the iPhone 16 lineup. Apple also claims that the iPhone 16 Pro Max has “the best iPhone battery life ever.”
The iPhone 16 Pro lineup comes with the A18 Pro chip, with a 16-core Neural Engine that it says will offer “amazing performance” for Apple Intelligence features, including 15 percent faster performance than the iPhone 15 Pro. It also has improved graphics performance.
Apple is launching these new phones as it makes a push into AI with its Apple Intelligence features, some of which are set to be available in beta in October. (The company claims that all of its new iPhones this year have been designed “for the ground up” for Apple Intelligence.) Like other tech companies, AI is a big focus for Apple this year, and the company already showed off several AI-powered tools at its most recent Worldwide Developers Conference, including an upgraded Siri and integration with OpenAI’s ChatGPT.
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