Amazon Is Cutting Prices on Thousands of Grocery Items

North America’s largest retailers all seem to be coalescing around the “summer savings event” as a way to attract shoppers this season. Target, Walmart, and Aldi have each announced store-wide discounts on hundreds of their most popular items over the coming weeks, and now Amazon Fresh has entered the fray with a Prime-Day-esque promise of huge price cuts on 4,000 products, with deals rotating weekly. Sounds like you couldn’t overpay for a summer barbecue this year if you tried. 

According to CNN, the price cuts will apply to meat, seafood, frozen food, beverages, snacks, dairy and cheese, pasta, and more. 

A press release notes that the discounts will include a mix of name-brand products and Amazon’s private-label goods, including the Aplenty grocery line. The discounts can be found both online and at brick-and-mortar Amazon Fresh stores. And as always, Amazon Prime members will receive 10% off additional items when they shop online.

Psychologically, there’s nothing more enticing than a deal, and retailers are not only attracting consumers with the promise of markdowns — the lower prices might also make budget-conscious shoppers feel better about how (and how much) they’re spending. Walmart is even offering easy one-click shopping list bundles on its website that include everything for a summer party, including glass water dispensers and beverage coolers. Amazon’s approach of rotating its sales, meanwhile, gives customers a reason to keep returning to check what’s on offer.

“Increasing our weekly deals across thousands of items and expanding the reach of Prime Savings at Amazon Fresh is just one way that we’re continuing to invest in competitive pricing and savings for all of our customers,” Amazon Fresh worldwide vice president Claire Peters said in a statement.

Discounts will be applied to many common grocery and entertaining staples, from meat and seafood to dairy and snacks, with some items as much as 30% off. It’s all in service of keeping Amazon top of mind as a place to buy food, not just our household items.

“Amazon is committed to building a best-in-class grocery shopping experience, whether in-store or online, grounded in the values Amazon is famous for: price, selection, and convenience,” the press release said.