Ahead of GTA 6, Take-Two CEO says he’s “not worried about AI creating hits” because it’s built on recycled data: “Big hits […] need to be created out of thin air”

If you’ve been online in the last few years, you’ll know full well we’re being inundated with AI slop everywhere (look no further than the embarrassing Studio Ghibli ripoff AI art that’s been flooding sites over the last week). And some game companies are getting in on the slop production business, with a leaked Sony demo showing an AI version of Horizon Zero Dawn‘s Aloy. But Take Two boss Strauss Zelnick isn’t too worried about AI games becoming big hits in the games industry – and it’s not just because nothing can compete with GTA 6.

Speaking to Carolyn Dailey for her book The Creative Entrepreneur, Zelnick gave his advice on being successful in the games industry, saying, “Be the most creative: Meaning, hire the best creators and insist they pursue their passions. Encourage them to always try something new and to stay away from derivative and copycat works.” Adding, “in Hollywood it’s common to pitch your product as ‘it’s a combination of Spiderman meets Batman meets Back to the Future’… We don’t do that here; we want something that you’ve never seen before.”